Are Cell-Phones Dangerous? Essay

Technology is one of the most powerful factors that affect our daily life and routine. As part of it we have the well known and worldwide used: Cell-phones. A 2004 MIT survey said that cell phones were ranked as the one invention that people hate the most, but cannot live without. It beat out the alarm clock and the television. Cell-phones have become one of the most useful devices around the world; however, they have drastically and negatively affected our communication and privacy manners. In addition, they have created an incredible amount of mortal accidents around the world due to distracted drivers. Driving Accidents issues As a first issue regarding this remarkable invention we find the famous: texting while driving. Victoria police Const. Ryan Wilson, a member of the traffic division who chairs the B.C. Association of Chiefs of Police traffic safety committee, cited a case a few years ago where a woman was killed in what was believed to be a case of texting while driving. Police sought court orders to get her phone records, which showed that she was indeed texting at the time of the crash (Jeff Bell 1). It is almost impossible to keep your eyes focused on the road while giving attention to the screen of your cell phone. It makes your sight go off the street entirely for a couple of seconds, when anything mortal can happen. Apart from texting it is common for many people to call while hands are on the wheels. But, is it considered as dangerous as texting? The study, by University of Utah researchers, adds to a growing body of evidence that conversing by phone while behind the wheel can be hazardous. Talking on a cell phone while driving is as dangerous as driving drunk, new federally funded research shows (Jeff Bell 1). Despite the fact that everybody drives with one hand on the wheel, the process of our brain focusing on the conversation limits our capacity to respond properly to any minimal situation on the street. A 2005 study published in the British Medical Journal looked at crash data for 456 cell phone subscribers in Perth, Australia, who had an auto accident that required medical attention. The study, which essentially confirmed a similar 1997 study conducted in Toronto, concluded that drivers talking on their phones were about four times more likely to be involved in an accident than those who were not on the phone. Another highly publicized 2006 study from the University of Utah concluded that drivers who talked on cell phones were as impaired as drivers who were intoxicated at the legal blood-alcohol limit of 0.08. The study, however, found that using hands-free devices did little to improve drivers’ performances (Nancy McVicar 1). The use of them has been so far the best and only solution that diminish the risk of a mortal worldwide issue. It is not deniable that cell phones have caused several traffic deaths and injuries. As a matter of fact, either calling or texting while driving is among the most dangerous activity around the world. Despite some studies have shown that hands-free devices reduces the risk, they do not entirely finish with the problem. Frank Drews, one of the Utah researchers who has published earlier studies showing drivers on the phone are at higher risk of accidents, stated: â€Å"We have shown in previous studies there is no difference between hand-held and hands-free. There is a more dangerous component when people are dialing the phone or searching for the cell phone in the briefcase on the seat beside them, but what distracts people when talking on a cell phone is the conversation, not holding the phone (Nancy McVicar 1). People need to star being conscious and profit technology for our benefit not for our death. Communication Issues In another subject, cell phones have revolutionarily transformed our way to communicate to other people. We used to be anxious to see our friends, our family, our partner etc. However, people are so attached to their devices that even the most important and delicate conversation is spoken by phone. â€Å"And more than anything, we are discovering just how far and wide mind and body can be separated, because now we can be where we aren’t, no matter where we are,† said Martin Miller, a reporter from Los Angeles Times (Martin Miller 1). Despite the fact that cell phones clearly make our long relationships easier they completely destroy our closer ones. John Petersen, founder and president of the Arlington Institute, a future-oriented think tank in Arlington, Virginia. â€Å"What it is done is to change our view of reality. You remember not so long ago when making a long-distance phone call was a big deal? You would say, ‘I’m calling long distance,’ and you were supposed to drop everything? Now it is not a big deal anymore to get a call from anywhere on the globe† (Martin Miller 1). So, in fact not only our communication with close people is being jeopardized but the long distance treatment is also being affected. It is so easy to make long distances phone calls that we have stopped doing them. In spite of becoming every time easier to do them, we loose motivation and intrigue, which lead us to hesitate about the call and leave it for another moment. Besides the effect that cell phones has on any long and short relationship, there is a more concerning issue regarding communication, the face-to-face conversation. Cell phones are also reshaping our social habits and attitudes, say sociologists. According to Martin Miller, the portable phones, depending on their usage, can by turns be a shield against loneliness or create isolation. This would be the case when you cannot really focus on what you are doing, or what are you talking about due to the distraction that this portables create in us. Michael Zey, a sociologist at Montclair State University in New Jersey said: â€Å"They can reduce the need to create bridges. It allows people to exclude the people who may be in front of them and to intera ct with people they already know who are someplace else† (Martin Miller 2). We have become so dependant on these devices that they have created an inner necessity to be in touch at any time with family and friends. Even though this might sound as a good thing, it is not. People are not calling other people constantly with little regard to the content of the conversation. A recent three-panel cartoon in the New Yorker jokes around with some cell phone users apparent need to always be on the phone. The first panel shows a businessman entering a train talking on a cell phone with the caption, â€Å"I’m boarding the train.† In the next, which shows the man on the train, he says, â€Å"I’m on the train.† And in the last one, showing the cell phone user leaving, he says: â€Å"I’m leaving the train (Martin Miller 2). The urge of having knowledge of everything that someone else is doing is slowly killing our general communication with the outside world. â€Å"I think people have become more dependent on being in constant touch with others,† said Edward Tenner, author of the 1997 book â€Å"Why Things Bite Back: Technology and the Revenge of Unintended Consequences† (Martin Miller 2). In general cell phones have changed negatively our close and far relationships. In addition, our face-to-face communication has also been drastically affected. In all of the cases they interrupt any situation happening at the moment and move your head to a whole other situation in another place. â€Å"Cell phones and what is coming is what is driving globalization,† says Petersen, a former staff member of the National Security Council at the Reagan White House. He cited: â€Å"I think what we’re seeing is an almost biological evolution of the species. I think we’re building a global nervous system and brain† (Martin Miller 3). Privacy Issues Moving to our last but not least issue about cell-phones, we have a worldwide lost of privacy because of these modern devices. â€Å"Technology has just exploded. It’s so sophisticated now and it’s very easy to utilize these different technologies to keep tabs on a person and find out where they’re going,† said Gina Pfund, chief assistant prosecutor of the Domestic Violence Unit in Passaic County (Hannan Adely 1). How easy is to take your partner’s cell-phone and scroll down the text messages, e-mails and personal contacts? This has become a habit for many people. Although it is extremely convenient to have all your information, addresses, pictures, among others inside one little piece of metal, it is extremely dangerous to have your intimate life registered in something that anybody can take and see. Therefore, people are not only searching into their partner cell phones but also buying small artifacts that can record and play back all you do with your phone. Hannan Adely from New Jersey Media Group Inc said: â€Å"The person watching or listening is often a family member and frequently a suspicious or controlling partner. They have scanned Facebook pages, viewed online web-browsing histories, and examined cell phone records for proof. But some take it a step further, planting spyware on smart phones and computers† (Gary Marx 1). Now our problems are not only cell phone but also the accessories that have been created for them. Even though Richard Drobnick, director of the Teaneck-based Mars & Venus Counseling Center, said some forms of prying can be justified because â€Å"people need to know the truth,† this new invention is more seen as a tragedy than a relieve. â€Å"All of the above examples of information collection are perfectly legal. But the most troubling aspect of the problem for privacy advocates is that in many cases consumers don’t immediately recognize these actions as invasions of privacy,† said Gary T. Marx, a Californian lawyer (Gary Marx 1). He also empathized: â€Å"They might have a vague concern over certain technologies, but consumers often don’t understand how technology is being used to gather, analyze, and distribute data. Even among more insightful users there is great disagreement about how to view new technologies, and consequently there is disagreement on what constitutes misuse† (Gary Marx 1). Despite the ignorance that the world is having by thinking that lost of privacy because of cell phones is not an issue, our standard of conduct must go beyond what is legal if privacy as we know it is going to be maintained. Conclusion In conclusion, cell phones might be considered as one of the most demanding device in our society; however, the negative side of them is enormous. Mortal accidents, lost of communication and lost of privacy are concerning problems that people should be conscious of. Although some people are aware of the situation, the necessity to use cell phones is bigger than our rational mind. â€Å"So one explanation for our result is that cell phones may be dangerous,† stated Saurabh Bhargava, professor of University of Chicago economics (Walberg Matthew 2). They certainly are more dangerous than people think. If we continue to use portable phones the wrong way, death statistics will keep raising as well as our personal relationships will keep ending. Be a part of the future, not a problem to it! Works cited Adely, Hannan. â€Å"Cellphone Spying Getting Easier for Abusers, Stalkers.† The Record. 02 Jan 2012: A.1. SIRS Issues Researcher. Web. 25 Nov 2012. Bell, Jeff. â€Å"Distracted Driving Blamed for Growing Number of Traffic Deaths.† Times- Colonist. 29 Aug 2012: A.3. SIRS Issues Researcher. Web. 12 Nov 2012. Marx, Gary T. â€Å"Privacy Lost.† California Lawyer. Jan. 1999: 48+. SIRS Issues Researcher. Web. 25 Nov 2012. McVicar, Nancy. â€Å"Study: Calling While Driving As Dangerous As Driving Drunk.† Sun- Sentinel (Ft. Lauderdale, FL). 29 Jun 2006: n.p. SIRS Issues Researcher. Web. 13 Nov 2012. Miller, Martin. â€Å"Withdrawing into Our Cells.† Los Angeles Times (Los Angeles, CA). Sept. 19 2002: E1+. SIRS Issues Researcher. Web. 18 Nov 2012. Walberg, Matthew. â€Å"Is Driving, Using a Cellphone As Bad As Thought?.† Chicago Tribune. 26 Mar 2012: 1. SIRS Issues Researcher. Web. 12 Nov 2012.

Swot or FDI analysis on Human Development Indext in International Essay

Swot or FDI analysis on Human Development Indext in International busines - Essay Example To support international business the government has had to create a number of policies that are in line with the HDI measures. Human development is supported by the ability of the population to access a variety of products and services affordably. Infrastructure is therefore key to human development (Ranis, Stewart, & Samman, 2006). Since the inception of international business by the Economic committee, international business has been designated as the lifeblood for economic growth of Singapore and the impact the same has on both the finance and the logistics sectors of this economy. The SWOT based on HDI in relation to international business include: Strength- Existence of attractive trade infrastructure hence a huge trader in world oil. There is wide connectivity in terms of business and physical location (Chowdhury, & Squire, 2006). Political stability is a key requirement for international business to thrive. Weaknesses are much unwelcome as they discourage FDI and global business in the long run: these include; less pool of local professionals in trade with costs such as rent and wages rocketing high. In addition there is limited access to capital and export credit insurance. The opportunities on the other hand are vast including the international access of markets and the increased liberalization of Asia as well as demand for risk management. We experience a few threats including other locations offering better incentives and an increase in direct trade. The increased access to international business has an impact on overall Human Development Index (HDI) as the population will be able to improve in terms of living standards given the trade in variety (Chowdhury, & Squire, 2006). Human development index is directly related to the strengths and opportunities presented by the access to international business. This is due to the fact that the

Statement of purpose Essay Example | Topics and Well Written Essays - 500 words - 5

Statement of purpose - Essay Example Since then I have been interested in the field of business. I take pleasure in gaining knowledge of every aspect of the business world and I am highly eager to learn more and become an expert in the field of business and management. I believe that after completion of a graduation, the certification of post-graduation is essential as it prepares individuals towards achieving their goals in the ever-changing business environment1. During the tenure of my working in the company, I had participated in several presentations based on business related topics. Also my work involved marketing, coordination and booking activities. I also try to update my knowledge by reading business magazines and newspapers to have the knowledge on the current affairs in the business world. I truly enjoy leading and managing teams, a reason why I feel I would perform well in an organization if I am given a chance to lead others in the team. Back in my country, there is a huge competition among males and females for better job and education. My father had always supported me to pursue my career. The course of MBA would provide me with greater opportunities and exposure in the corporate world, and get to meet other managers and different customers, a work life that would make me strong and independent. I believe that the course of Master’s degree from an University abroad to my nation would not only help me to prepare myself further for my career but would also make me capable of managing work and life together being an independent woman having a strong personality which is the manner I always wanted to carry myself. Staying abroad and learning more on the field of business would make me eligible to be successful in my career and life and make my parents proud of me and make me feel special in my country. To end my statement of purpose I would like to present my wish to get certified for the post-graduation course in business and management from the College of Business

Critical analysis Essay Example | Topics and Well Written Essays - 1000 words - 1

Critical analysis - Essay Example At the end of the story, we find two stances being provided to the presence of the girls in the store. Ironically, both Lengel and Sammy have been looking at the girls with the same male stare, but end up performing very different actions as a result. While Sammy stands up for the girls' rights, the manager falls back on a conventional disapproval of their attire and embarrasses them for it. In Faulkner's short story, the crime is not rape - in fact, Minnie's friends even wonder if she was actually raped at all. The crime is that the men believe that a black man dared to rape a white woman. While the men punish him by killing him, the women are seen as gossipy and wanting to know details about the rape rather than trying to provide their friend with comfort. Point of view may be used as a thematic device when the author or narrator of a short story seems more concerned with presenting a perspective on the themes of the text, rather than telling a story or drawing attention to conventional aspects of character or plot. Virginia Woolf revolutionized the technique of presenting points of view with her use of stream of consciousness and the interior monologue. In "Kew Gardens" the point of view is that of the flower bed, while the bed and the insects and other features in it are presented in sharp focus, we only see a 'slice' of the lives of the people who are walking by. The first couple's passing by shows that they are estranged from each other - he is walking several steps away from her. Even the traumatic memory of losing his first love is a fragmented one, as it is revealed that he can remember insignificant things about it much more distinctly than he can - or wants to - recall the event itself, where his girlfriend turned down his proposal of marriage. His wife and children and his whole life seem insignificant in comparison to the small, trivial details magnified in the story. Russell Smith's short story uses point of view to juxtapose what people are and what they want to be. His protagonist finds life in the urban world oppressive, and the narrative point of view seems sardonic about life in such metropolitan centers as Toronto, where superficiality is the norm and true meaning is often forgotten. #3. Discuss irony as a strategic element in the story "The Age of Lead" by Margaret Atwood and the story "The Gospel according to Mark" by Jorge Luis Borges. In Atwood's "The Age of Lead'' the irony seems to be that two people who did not want finality in their lives end up with nothing but death and a 'frozen' existence. The body of the dead sailor that is frozen and being talked about non television is a strong metaphor for the lives that the narrator and Vincent have been living. Of particular significance seems the fact that the sailor has been dead for long, but that his body is perfectly preserved since he died in the Arctic. The body exemplifies a dead existence where one remains stagnant and may as well be dead. Vincent dies of an unnamed disease at a relatively young age, signifying that

Final BA420 paper Essay Example | Topics and Well Written Essays - 1250 words

Final BA420 paper - Essay Example Due to this integral quality level 5 leadership is ranked at the highest level in the hierarchy of executive capabilities. The ranking of level 5 leadership above the all four levels of leadership indicates that a level 5 leader embody all the qualities of below 4 level. It means a level 5 leader would definitely be a highly capable individual focused towards contributing to the team resulting in him being a competent manager and an effective leader. However, besides all these qualities, he would possess the qualities of ferocious professional will, personal humility, and these two qualities are the core ingredient that makes an individual a level 5 leader. So much so that level 5 leadership is indicated through a formula as Humility + Will = Level 5 Leadership. These core ingredients of Level 5 Leadership are what make its different from all other leadership styles. All other leadership styles focus on the leader developing strong will to achieve the goals and on developing the abil ities to work along with the team while leading them but no other leadership style place its focus on humility of the leader like level 5 leadership do. ... n the next generation, comfortable with the idea that most people won’t even know the roots of that success traces back to their efforts.† This broad vision of a level 5 leader that is far beyond his personal gains and achievement is what makes this leadership style different and special. In addition, a leader of such vision is necessary and important for a company if it wishes to achieve a transaction from good to great because without such a leader a company will only be able to exhibit a consistent performance pattern instead of a growing one (Colllins,2001, pp.22). It can be summarized that a level 5 leader is an individual who is humble and modest in his dealing but with an unwavering resolve to make the company great with the confidence to share credit for success and accept blame for mistake. These individuals are disciplined and take responsibilities of their actions and concentrate on finding the right people to work with them so that they can setup a capable su ccessor for the organization. Section Two Jim Collins describes Colman Mockler, the CEO of Gillette from 1975-1991, as an example of level 5 leaders in his book â€Å"Good to Great†. Mockler served 17 years in financial administration of Gillette before being appointed as CEO and COO in 1976 by his predecessor Zielger. Although Mockler was very acumen in financial information and treasury of the company, he had not much experience to lead the company. That is why he had to â€Å"undergo a crash-training program on how to run the company and prove his leadership skills before Ziegler retired† (Mckibben, 2000, p 73-75). Mockler choose Stephens J Griffin, president of international division, as president to work along with him indicating his intend to continue with the geographical expansion started in

Individual Reports on Group Presentations Essay

Individual Reports on Group Presentations - Essay Example Apart from this they presented us with the pros and cons of genetic programming. Discussion of the Topic The idea of code evolving the way human genes evolve is really very fascinating and novel but the progress made so far and the results shown by genetic programming are very narrow and limiting (William B. Langdon, 2002).the group showcased SIRI as a masterpiece of genetic programming but I consider it to be a simple algorithm which cannot be compared to evolve like the human genes. Genetic programming as of now can be considered to be only a slight variation on solution searching algorithm (Larson, 2009).The focus of Genetic programming in SIRI or even in robotics has been to converge to a solution. The application of genetic programming only to converge to a solution as quickly as possible is not the way human genes function. So either the name genetic programming needs to be changed or tweaked to make drastic progress in the field. The progress till now has been a failure. (Nave t, 2006)The group has mentioned in one of the cons of genetic programming that it uses a lot of computer power. This according to me is no more a disadvantage. The recent progress in computing means that we have more computer cycles than we have use for. So genetic programming is no more unviable due to the computing power it uses. However it will surely become unviable if it does not produces better results. The future research in robotics called as evolutionary robotics may be the way forward to further develop genetic programming. This is something that the group failed to look into in their presentation. Genetic programming where programs generate future programs is the bedrock of artificial intelligence. In order to make robots which can follow our orders or even phones which are really smart, genetic programming needs to evolve a lot. It can make human work easier and help us to reach new levels in industrialisation and development. However genetic programming also threatens t o make a lot of human resource obsolete and redundant. If programmes can regenerate, there will be little use of software engineers and programmers. However it is still a long way to go before all that happens. In its present form genetic programming have been a failure and not the promising revolution which the group wants us to believe it is. Marking and Justification Marks: Content Topic Marks Justification Research 15/20 The topic was well researched and presented in a way that a novice can understand. Relevance 7/10 Stuck to the brief but the only drawback was to discuss the failure of genetic programming till now. Topicality 6/10 Robotics and GP not linked Conclusions 8/20 No justification for conclusions given by the group. Marks: Presentation Topic Marks Justification Clarity 8/10 Speakers were loud and easily audible. Structure 5/10 When the speaker changed, there was a break in the flow of thoughts which indicated lack of practice. Materials 9/10 The slides and visual aids were of extremely good quality. Bonus Marks 2/10 Good appearance. Group H Description of the Topic The group focuses on cyber terrorism. The group started by defining cyber terrorism. Although there is no one fixed definition of cyber terrorism, the group chose to give two definitions which are given by United States armed forces and the Collins dictionary. They also tried to provide their own

Facebook Case Study Essay Example for Free

Facebook Case Study Essay EXECUTIVE SUMMARY A firm that has been floating on the stock exchange has been selected and evaluated and the firm I have chosen was Facebook. In my report I have included the recent history of Facebook as to how the social networking site started and the developments from the introduction until recently. I furthermore went on to evaluate the source of finance with a brief explanation as to what source of finance is and the different type of sources available to business i. e. Short term , medium term and long term. This explains the type of finance business need starting from day to day transactions to long term purchasing of assets and investments. After my understanding of what sources of finance are, I done some research on Facebooks source of finance and came to a conclusion that the firms sources of finance is long term source of finance as they earn money through shares(IPO). The reason for Facebooks floatation was simply because at the time they decide to go public the firm was already valued as one of the top companies around, however even though the firm was highly valued there was still negative stories about the firm. Facebook continues to grow and to try and keep the 200 million users entertain there are now talks of a Facebook phone that is due to be released this year. INTRODUCTION I am required to select a firm that has floated on the stock exchange in the last 4 years analyse and critically evaluate the firms decision to go public. The firm I chose was Facebook and in my report I will be discussing the following about the firm. Recent history of the company The firms sources of finance/ Capital structure of the firm Reason for flotation Implications of the flotation Performance of shares since flotation Future prospects for the firm Recommendations as to the future financing ABOUT FACEBOOK Facebook is a popular social networking website whose name originated as a nickname of directories handed out to university students that aided in them getting to know their fellow students. The social networking site was invented by Harvard computer science student Mark Zuckerberg, along with a few class mates. Facebook officially started off in October 2003 when Zuckerberg launched Facemash.com to allow visitors to compare pictures of two students and say whos hot and whos not. The website became popular as people enjoyed going on the internet and checking out pictures of their friends. In January 2004 an article in the Harvard Crimson stated that Zuckerberg registered the Facebook.com domain as he was now inspired by the success of Facemash. Shortly after the launch of Facebook the website eventually grew as it was now discovered by Sean Parker (Former Co Founder of Napster) who informally advised the student on what to do, and by June 2004 Facebook received its first private investment from Peter Theil [http://www.youtube.com/watch?v=ROrUea0gLlY], the founder of PayPal who gave $500 000 in exchange for 10.2% of the company. Sean Parker later became president of the newly incorporated company Facebook. Facebooks domination continued to grow until it became the second most visited web property online. In August 2009 Facebook acquired the real time new aggregator site friends feed and in 2012 Facebook made a huge splash in the market by acquiring instragam for approximately $1 billion. This year Facebook has introduced a graph search to help users find out more about their friends and connections. This feature lets you search through data shared by friends to discover people their interest, restaurants, much and much more. This is the first major step Facebook has taken towards competing with Google. SOURCES OF FINANCE Business needs money to support investment and finance their day to day activities. A company may choose to raise money internally (by retaining and investing profits) or externally. Each source of finance has a risk attached to it, the risk that the business will not meet the financial commitments related to the source. The mix of all the financial sources is known as the financial risk of the company. An essential requirement in raising finance is that business should meet repayments and other expenses, as the fall due. This is generally achieved by ensuring that there is a good match between _cash inflow generated by the use of money and cash outflows to the service payments to the finance raised_. TYPES OF SOURCES OF FINANCE. Short term finance- Usually needed for a business day to day operations e.g. paying wages, ordering suppliers etc This is usually the cheapest one to use as it is easier for a lending institution to asses lending risk for shorter loan periods. Types of short term finance include the following: Overdrafts Short term loans Trade credit Accrued expenses and deferred income Factoring Medium term finance- This source of finance can be used to finance the acquisition of Motor Vehicles, Machinery, Computers, etc. Three main types of medium term finance are: Hire Purchases Leasing Term Loans Long term finance- In financing the purchase of a building (major investments), long term finance would be appropriate. There are two alternative methods of raising long term finance Debt-Bank loans and Bonds Equity-is an important source of long term finance and consists of: Preference shares, Ordinary Shares and Retained Profits (internally generated cash flow). Equity finance is raised through the sale of ordinary shares to investors and can be raised either via: A new share IPO ,Placing or Introduction A rights Issue. FACEBOOKS SOURCES OF FINANCE/CAPITAL STRUCTURE. Facebooks source of finance is the long term finance as the firm makes its money through sale of ordinary shares from investors such as IPO (Initial Public Offer) which is the first offering of shares to the general public. The social networking site officially filed for an IPO on February 1 2012. The preliminary prospectus declared that Facebook was seeking to raise $ 5 billion in investment at the time the company announced that they have 845 million users active on the site with close to 2.7 billion likes and comments daily. After the IPO, Mark Zuckerberg planned to retain 22% ownership stake in Facebook with 57% of voting shares which was valued by the underwriters as being worth $38 each and pricing the company at 104 billion, the largest valuation ever to date for a new company going public. Facebook selected Morgan Stanley as the lead advisor for the IPO as the company had earlier lead the IPO of internet giants like Group on, Zynga and other banks such as Goldman Sachs, Bank of America Merril Lynch,Barclays Capital and JP Morgan. According to AllFacebook , shares have been actively trading between $25-$40 which gives Facebook a valuation of approximately $17000, more than Microsoft which was valued at $15000.Most of Facebooks trades takes place through secondmarket a company responsible for generating a market around typically illquid assets while while the value of the trades is unkown.While Facebook stock is not the type of thing you can trade in a day due to the fees and time involved in transactions ,however most investors see a great return in just 6 months. BELOW IS A GRAPH WITH FACEBOOKS SHARE PRICE IN MAY 2012 WHEN FACEBOOK DECIDED TO FLOAT.GRAPH 1.1 REASON FOR FLOTATION The reason for Facebooks flotation was due to the fact that the companys IPO was valued as one of the best amongst top companies. When Facebook made its long expected debut as a public company, the social networking company linked up with the largest public companies in the world alongside Mc Donalds , Amazon.com and Bank of America. The wall street journal reported that Facebook was prepared to file initial paperwork for an offering that could raise as much as $10 billion. As the news about Facebook spread worldwide and it later became the most popular and influential global website, Investors now started to flock to acquire shares in Facebook. Articles stated that even though Facebook was valued a high price there was still a debate within business and media circles on the true value of the company. The social networking site also made money through advertising allowing other companies to advertise about their business on the website. In May 2012 Mark Zuckerberg and other executives began a road show to persuade institutional investors to buy shares before the flotation. One of the underwriters JP Morgan along with Goldman Sachs and Morgan Stanley were included in the road show. IMPLICATIONS OF THE FLOATATION FOR THE FIRM Even though there is a great amount of effort in the flotation of Facebook there are still some negative views on the social site. An article in the guardian called _Facebook flotation: three reasons to avoid it_ it states that Facebook is not worth $100 billion and that Zuckerberg has not put a price tag on his creations so its still early to say that he will attempt to achieve that amount when the flotation started. Below are the three reasons given in the article: Zuckerbergs first letter to the potential investors was a strange dispatch. As it stated that Facebooks ambition was to build a service that gives people the power to share and help them once again to transform many of the core institutions and industries. Facebook has no need to float as it does not need to invest as the firm is profitable and generates enough cash to pursue its current objective. Zuckerberg is keeping control of Facebook by adopting a dual voting structure with him and investors. In response to the negative publicity about the website , Facebook opposed by saying that the main reason for floating is to allowing longstanding investors to cash in a portion of their winnings and to help Facebook grow. The float promoters were then seeking to emphasize that the investments obtained were potentially for a profitable growth and to play down the risk faced by the firm. PERFORMANCE OF THE FIRMS SHARES SINCE FLOATATION Zuckerberg has called the stock performance disappointing. The social networking leaders stock has lost nearly half its value since flotation. More than $50 billion has been cut off Facebooks market value as the companys shares have fallen from $38 to $19.43. The CEO has lost the most as the value of his facebooks holdings falls more than $9 billion which questioned his skeptics and guess his ability to lead a company. The performance of the shares has obviously been disappointing and has caused some demotivated employees, however Zuckerberg motivated them and they believed that things will improve as time goes go on. After numerous up and downs and significant critics from the public the share prices started showed a highly volatile behaviour with prices as low as $17.73. The prospective performance of the company did not impress the investors and therefore had a impact on the company as a whole. In November 2012 Facebook shares has shown a significant rise in value reaching the highest price in months, As the value it continued rising the company witnessed an increase of 15% each month to date. The major factor that has pushed the social networkings markets performance is the increase in investors confidence in the companys potential to earn a higher revenue in the prospective periods. The confidence is directly linked to the increasing success of the performance as the number of business advertising on the website increased which means higher revenue and higher revenue means higher returns for investors. FUTURE PROSPECTS FOR THE FIRM Facebook has and always will be the king of the social media sites , as the site is still growing worldwide. To date the social networking website has more than 200 million registered users. Researchers believe that Facebook can evolve another google as they are also relying on advertising for their revenue. The social networking sites goal now is to create a personalized digital newspaper through the newsfeed that has everything a person would want to know about people. This will be perfectly customized just for the users. Mobile will be the key to Facebooks future growth said the head of advertising as only 30% of users access through desktops and 70% through mobile devices every day. A plan to invest a huge amount of money will be the target for Facebook in the future as talks on creating a Facebook smartphone continues. Facebook is also targeting other continents like Asia, Latin America and Africa as users in these areas have grown by 33% each year. Even though they introduce the mobile device Facebooks ultimate goal will  still remain to get more users online and to improve current features that will keep current users entertained. CONCLUSION /RECOMMENDATION TO THE FIRMS FUTURE FINANCING Facebook is available to everyone all over the world and there still huge potential for growth for the firm. My recommendation to the firm regarding their finance would be to focus on their advertising model, improving it and allowing business to advertise more on their website. By doing that they will do enhance their chances of doing better than search engine giant Google and revenue will increase which will benefit both the firm, current and potential investors. With the introduction of the new Facebook phone they have to ensure that the phones are better then other smartphones. Facebook has to earn the general publics confidence in them by coming up with new ideas on their IPO, if the public is satisfied they will invest more in the company. However with the introduction of the new phone I believe share prices will increase.