Argumentative Essay On Hunger Games - 995 Words

Life’s just not fair. Why should I eat this food? Why is my family so poor? Why do I have to listen to my parents? Everything is horrible in my life! Chances are, everyone has thought of at least one of these sayings before. Every day, there are complaints slurred out like rabbit reproductions. However, these complaints are minuscule compared to the amount of suffering in The Hunger Games. Set in a post-apocalyptic North America now called Panem, there are 12 districts each responsible for its assigned production and a tyrannical government city called the Capitol. Since the 75 years of the 13 district’s failed rebellion against the Capitol, there has a been a Hunger Games every year. The Hunger Games was an annual event in where 24†¦show more content†¦Looking back, I am angered by how I picky I was. Every time I complained, I did not look at Katnisss situation or the other 795 million people. I dont make my own food, nor do I buy my food, so why am I sufferin g? No one deserves to be spoiled. In addition to the food shortage crises, we dont get what we want in life. Theres not enough money to buy what we crave. This is due to how poor our families are. That limited-time Amibo, the gold one, costs $50. I wish my parents would buy it , but they dont have the money for it. In cases like these, money may seem like everything, but in the world of Katniss, money is actually everything. Starting from her source of food, Katniss need to poach in order to support her family. Poaching puts food and money on the table. In like manner, Katniss and Peetas depended their survival on the costly gifts from patrons during the Hunger Games. If they havent had enough support or money, they wouldve died a horrible death. Between a cheap toy vs food, the choice is sunshine clear. It is so easy to waste money nowadays. A clear example of this was from my childhood. When I was 8 or so, my mother had taken me to Joann Fabrics. In this particular store, there we re realistic dragon figures averaging about $15. My mother stated it was too costly and not necessary. Me, a brat at this time, started sulking. When we got into the car, my mother told me wait, and later, there it was, theShow MoreRelatedArgumentative Essays About Obesity1560 Words   |  7 Pagesis not the case. There are many programs out there that target America’s obese citizens. However, the main focus seems to be towards the younger generation. Childhood obesity seems to be escalating throughout the past few years. This may Is this Essay helpful? Join OPPapers to read more and access more than 350,000 just like it! get better grades be due to the convenience of foods high in fat. Teens and adolescents rely on things they can afford. Fast-food restaurants and low-cost candy is affordableRead MoreFear Technology in Mark Hagerott and Daniel Sarewitzs Article, A Future in Denial862 Words   |  4 Pagesreader. In the article A Future in Denial bridges how real life scandals in the recent news such as the NSA phone tapping scandal and the Edward Snowden scandal and how it correlates to movies such as: Psycho, Thelma and Louise, In time, The Hunger Games, Total Recall, The Adjustment Bureau, Enemy of the State, and The Matrix. By showing how these two things correlate the article makes it apparent that people can no longer truly be free that someone is constantly watching you. The article statesRead MoreOutline Of A Thesis Statement3601 Words   |  15 PagesThesis / Claim Station: Your claim or thesis statement is the most important part of your argumentative essay. It is the sentence where you state your main argument and outline how you will prove it. There are many ways to structure a thesis statement, but we will work on one specific model: counter-claim-reasons (CCR). Here is an example: Although surveillance cameras may be expensive, schools should install them because they increase safety, reduce vandalism, and keep both teachers and studentsRead MoreInstructive Text Types11631 Words   |  47 Pagestype†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. Chapter 2.Text Forms†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.... 2.1 The descriptive text form†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.... 2.2 The narrative text form†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 2.3 The expository text form†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...†¦Ã¢â‚¬ ¦.. 2.4 The argumentative text form†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 2.5 The instructive text form †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦ Chapter 3.The directive-instructive text-type†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...†¦.. 3.1 General characteristics†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 3.2 Directive and InstructiveRead MoreNegative Influence of Virtual Reality3058 Words   |  13 PagesHowever these technologies will have a significant negative impact on human being’s psychology and health. Virtual Reality can lead to physical, emotional and social damages for its user or even addiction comparable with drugs. For example there are games, such as ‘Second Life’ (a virtual imaginary world similar to the real world) that may lead to the user’s strong addiction to it and there is a high probability of the user cutting himself/herself off from the real society. ‘The overpowering stimulationRead MoreCyp 3.1task a5992 Words   |  24 Pagessibling cries, laughs when others laugh) Nine months * Use their voice to attract members of family. * Understands the word ‘No’ * Can wave bye * Enjoys songs and nursery rhymes and uses hands to clap and wave * Enjoy playful games with familiar people (peep-bo). * May not welcome strangers * Will actively resist some changes of activities by stiffening, kicking and screaming * Show likes and dislikes at meal time and bed times * Enjoys pointing at different objects Read MoreEssay on Level 3 Childrens and Young Peoples Workforce Assignment 0234376 Words   |  18 Pagesyears | Is able to follow simple instructions and understands they names of objects. 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Being logical means, among other things, that you should give an argument to support your conclusion if you expect other people to accept itRead MoreIgbo Dictionary129408 Words   |  518 Pagesillustrated the meaning and use of words; the great majority of the examples are due to him. Their merit is that they are not translations from English, but natural Igbo sentences elicited only by the stimulus of the word they illustrate. The short essays which appear from time to time (e.g. under otà ¹tà ¹, à ²Ã¯â‚¬ ¤gbanÌ„je) on aspects of culture are also his work, as are the sketches which served as basis for the illustrations, a large number of new words, and various features of the arrangement. When he had

Inhumane Treatment in Night - 971 Words

The resistance of the Holocaust has claimed worldwide fame at a certain point in history, but the evidence that the evil-doers themselves left crush everything that verifies the fantasy of the Holocaust. For an example, in Poland, the total Jewish population of over thirty-three hundred thousand suddenly plummeted to three hundred thousand. Ten percent of the population survived the Holocaust in Poland. Almost every country that the Nazis have conquered has the same percent of survival as Poland. In Elie Wiesel Wiesel’s memoir Night, the activities in the concentration camps, the suffering of Jews, and the disbelief of the inhumane actions of the Nazis result in making people resist the truth. Activities in the concentration camp†¦show more content†¦The Nazis weren’t the only people who treated Jews like inferior beings; anybody who has the power can treat anything lower than themselves. â€Å"†¦a present whose abnormality suddenly becomes routine.†(Langer 6). The gypsy considered himself as the superior of the group so he could strike anybody he wants (Wiesel 39). When the gypsy’s life becomes too important for him, he has adopted to the way of the Nazis. As the Allied forces advanced, the Nazis led death marches as their last resort because they had concerns about their own lives. â€Å"...life becomes too much for man and death assuming the throne in the human imagination† (Langer 6). S.S made Jews run for hundreds of miles nonstop (Wiesel 85). They, the SS, were frightened that their cruel ways dug up, decided they had to bury the evidence which explained that they could not believe what the inhumane actions they engaged in with other people. People had the potential to manipulate other people in mass numbers but the second they think for themselves, they will find out what is right and what is not. People resisted the truth due to the activities in the concentration camps, the suffering of Jews, and the disbelief of the inhumane actions of the Nazis. Today, some people do not believe that the Holocaust ever happened. Society should accept the fact that the Holocaust happened and prevent it from happening in the future. By focusing on the traits that led to the Holocaust and society must prevent it fromShow MoreRelated Holocaust Essay1014 Words   |  5 Pages Death and Humanity in the Holocaust nbsp;nbsp;nbsp;nbsp;nbsp;Within the twentieth century, what event stands out to you as the most inhumane treatment of fellow humans. Without a doubt, most would agree that the Holocaust completely matches this sad frame of reference. The Holocaust in Germany was an unspeakable event in human history. In this terrible act, at its worst in Poland, was the direct cause of the deaths of 62.7% of the Jewish population in Europe (History 1). 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However, they are not identical as ‘The Last Night’ is an extract from Sebastian Faulk’s book describing the suffering of the French Jew s journey before they were deported to a concentration camp whereas ‘RefugeeRead MoreElie Wiesel: A Holocaust Survivor723 Words   |  3 Pagesbelieves he has a moral obligation to try to prevent the enemy from enjoying one last victory by allowing his crimes to be erased from human memory† (Wiesel, Night viii). As a result of the horrors that Elie Wiesel experienced during the Holocaust, he devoted his life to become meaningful. Wiesel’s decent disposition changes through atrociously inhumane conduct toward Jews during the Holocaust as he becomes a brute to solidify identity, levy fears , and boost morale. 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Imagery conveys the brutality of the Middle Passage. This is especially prominent with the quatrains focused on the women slave. When the Sailor is forced to flog her, he describes her body as â€Å"mangled flesh†, hearing

Brand loyalty depends on brand elements Free Essays

Introdction A brand is a design, term, name, or any feature used to identify the products or services of a seller from the ones of other sellers in the market (Jacoby and Chestnut, 1978). Although there is a large body of research on brand loyalty in marketing literature, the relationship between brand loyalty and brand elements has not always been well documented or understood. In this essay, the contention of whether brand elements play a significant role in influencing the loyalty of consumers shall be raised. We will write a custom essay sample on Brand loyalty depends on brand elements or any similar topic only for you Order Now First, a definition of brand loyalty and brand elements will be outlined, followed by arguments for and against the claim that brand loyalty is dependent on brand elements. In so doing, this essay will draw on marketing and consumer behaviour literature as well as case studies from well-known brands to illustrate the arguments. Brand loyalty has been considered as the conscious or unconscious decision of a consumer to continually repurchase a brand (Keller, 2007). Brand loyalty has always represented one of the top priorities for a brand. Brand giants such as Coca-Cola and Pepsi for example, frequently bring out brand loyalty promotions such as â€Å"My Coke Rewards† and â€Å"Pepsi Stuff† in order to retain its committed consumers (Dick and Basu, 1994). Conversely, brand elements refers to the different components that make up a brand. These can include both internal and external elements. Internal elements, for example, include brand personality and promise whilst external elements refer to associations, image and positioning of a brand. Building from these two key concepts, it may be argued that brand loyalty can only be achieved if a number of effective brand elements are firmly in place. Some have argued that external elements such as brand positioning are critical in cultivating trust between the consumers and the brand (McCole, 2004). Brand positioning refers to the aspects of the brand used in the specialization of the organization, its target market, the unique value of the company and the benefits a consumer would acquire from buying its products and services. Brand positioning also expends effort in differentiating a company over competitors. It is therefore possible that it is only once a consumer acquires greater knowledge and clarity of a company’s specialization, unique value and potential benefits, that he/she will be more likely to repurchase the product and therefore ensuring brand loyalty (Aaker, 1995). In a similar vein, the element of brand promise can also be seen to play a major role in br and loyalty. Brand promise refers to the particular element that consumers expect to be delivered by the company each time the consumer purchases an item and/or service. By this definition, brand promise is a multi-level element as it involves factors such as expectation, interaction of employees to meet these outcomes and delivery (Cowley, 1991). If each of these elements is in place, consumers are much more likely to express loyalty to the brand. An additional argument that supports the claim that brand loyalty is dependent on brand elements can be drawn from examining one of the internal elements; brand personality. Every brand can be said to carry its own unique brand personality. Brand personality personifies the brand in terms of human characteristics and traits (Kapferer, 2008; Aaker, 1995). A brand without personality and warmth, for example, is likely to garner zero loyalty from consumers and will be much more sensitive to prices (Uncles Goodhardt, 2004). A positive and distinctive brand personality on the other hand, is much more likely to elicit favourable outcomes such as increased preference, usage and loyalty (Aaker, 1997). There is a well-established body of literature that highlights that a clear brand personality not only enhances brand preference but improves loyalty (Kressman et al 2006) but also allows consumers to express and project their ideal selves to others (Belk, 1988). The brand becomes an extension of the consumer’s self. Brand personality, can therefore be shown to play a critical role in allowing consumers to connect on a personal level with a brand and hence be more likely to leave a long-lasting positive imprint that leads to repurchase and gradually builds up brand loyalty. However, it may also be argued that brand loyalty can also be build up, independent of brand elements. This argument focuses on the importance of strategy, rather than brand elements. An example to illustrate the importance of strategy can be seen from the changes that have occurred in marketing over the last decade. For example, due to the advances of web 2.0 and social networks, traditional marketing practices of examining consumer trends, conducting focus groups and assessing demographics have been supplemented by social media marketing on social networks, videos and blogs. The number of companies and businesses leveraging the social network platform to connect with consumers via fan pages is increasing every day and global companies such as Coca-Cola, Mercedes-Benz, Starbucks, Disney, New York Times, Red Bull, to name a few, are now prominent fixtures on social networks. Coca-Cola, for example, allowed two of its fans who created the brand’s Facebook fan page to continue t o manage it on Facebook. It is not surprising therefore, that Coca-Cola has now amassed over thirty-four million Likes worldwide. Starbucks has similarly demonstrated the importance of a social media marketing strategy in the creation of â€Å"My Starbucks Idea†, a site that allows consumers to submit suggestions that are reviewed and often implemented. As market research has indicated that more than 80% of individuals who â€Å"Like† a brand or product on Facebook are loyal consumers (DDB Worldwide, 2010), new strategies of social media marketing and innovative fan pages are increasingly becoming important in the success of a brand. Elements such as brand image and personality may have been important ten years ago, but brand loyalty can now be independent. One may also adopt a perspective that unites the opposing arguments and postulates that brand elements are important, but not requirements of brand loyalty. Instead, a number of other factors are important such as in the case of â€Å"Spurious Loyalty† in which customers may repurchase a brand due to situational constraints or out of convenience. Moreover, it has also been suggested that brand loyalty contains a considerable degree of pre-dispositional commitment towards a brand that has nothing to do with the brand elements (Punniyamoorthy and Raj 2007). As there are no specific theories and approaches that address the question of brand loyalty and brand elements, it is difficult to provide a definitive answer. However, over the course of the essay, it has become apparent that brand elements do play a pivotal role in brand loyalty and that consumers are likely to repurchase a brand because they perceive the brand to serve their product needs by offering the right features of the product, price, quality and image as well. However, it has also become clear that brand loyalty is grossly influenced by decisions that take place independent of brand elements. In conclusion, a balance between both arguments would definitely be most effective for addressing the claim. In the future, a greater body of work is necessary to aid researchers, scholars and marketers to come closer to understanding the multi-dimensional nature of brand loyalty. References Aaker, D. 1995. Building Strong Brands, Free Press, New York. Belk, R. W. 1988. Possessions and the extended self. Journal of Consumer Research, 15, pp. 139-168. Cowley, D. 1991. Understanding Brands, Kogan Page, London. DDB Worldwide OpinionWay Survey. Facebook and Brands. October 2010. Dick, A. S. and Basu, K. 1994. Customer Loyalty: Toward an Integrated Conceptual Framework. Journal of the Academy of Marketing Science, 22, pp. 99-113. Jacoby, J. Chestnut, J. 1978. Brand Loyalty: Measurement Management, Wiley, New York. Kapferer, J. 2008. The New Strategic Brand Management, Kogan Page, London. Keller, K. 2007. Strategic Brand Management, Prentice Hall, New Jersey. Kressmann, F., Sirgy, M., Herrmann, A., Huber, F., Huber, S., and Lee, D. 2006. Direct and indirect effects of self-image congruence on brand loyalty. Journal of Business Research, 59, 955-964. McCole, P. 2004. Refocusing marketing to reflect practice: The changing role of marketing for business†, Marketing Intelligence Planning, Vol. 22 Issue 5, pp.531 – 539. Punniyamoorthy, M and Prasanna Mohan Raj. 2007. An empirical model for brand loyalty measurement†, Journal of Targeting, Measurement and Analysis for Marketing, Volume 15, Number 4, pp. 222-233. Uncles, L Goodhardt, M. (2004), Understanding Brand Performance Measures: Using Dirichlet Benchmarks, Journal of Business Research, Vol.57, Issue12, pp.1307-1325. How to cite Brand loyalty depends on brand elements, Essay examples Brand Loyalty Depends On Brand Elements Free Essays Introduction A brand is a design, term, name, or any feature used to identify the products or services of a seller from the ones of other sellers in the market (Jacoby and Chestnut, 1978). Although there is a large body of research on brand loyalty in marketing literature, the relationship between brand loyalty and brand elements has not always been well documented or understood. In this essay, the contention of whether brand elements play a significant role in influencing the loyalty of consumers shall be raised. We will write a custom essay sample on Brand Loyalty Depends On Brand Elements or any similar topic only for you Order Now First, a definition of brand loyalty and brand elements will be outlined, followed by arguments for and against the claim that brand loyalty is dependent on brand elements. In so doing, this essay will draw on marketing and consumer behaviour literature as well as case studies from well-known brands to illustrate the arguments. Brand loyalty has been considered as the conscious or unconscious decision of a consumer to continually repurchase a brand (Keller, 2007). Brand loyalty has always represented one of the top priorities for a brand. Brand giants such as Coca-Cola and Pepsi for example, frequently bring out brand loyalty promotions such as â€Å"My Coke Rewards† and â€Å"Pepsi Stuff† in order to retain its committed consumers (Dick and Basu, 1994). Conversely, brand elements refers to the different components that make up a brand. These can include both internal and external elements. Internal elements, for example, include brand personality and promise whilst external elements refer to associations, image and positioning of a brand. Building from these two key concepts, it may be argued that brand loyalty can only be achieved if a number of effective brand elements are firmly in place. Some have argued that external elements such as brand positioning are critical in cultivating trust between the consumers and the brand (McCole, 2004). Brand positioning refers to the aspects of the brand used in the specialization of the organization, its target market, the unique value of the company and the benefits a consumer would acquire from buying its products and services. Brand positioning also expends effort in differentiating a company over competitors. It is therefore possible that it is only once a consumer acquires greater knowledge and clarity of a company’s specialization, unique value and potential benefits, that he/she will be more likely to repurchase the product and therefore ensuring brand loyalty (Aaker, 1995). In a similar vein, the element of brand promise can also be seen to play a major role in b rand loyalty. Brand promise refers to the particular element that consumers expect to be delivered by the company each time the consumer purchases an item and/or service. By this definition, brand promise is a multi-level element as it involves factors such as expectation, interaction of employees to meet these outcomes and delivery (Cowley, 1991). If each of these elements is in place, consumers are much more likely to express loyalty to the brand. An additional argument that supports the claim that brand loyalty is dependent on brand elements can be drawn from examining one of the internal elements; brand personality. Every brand can be said to carry its own unique brand personality. Brand personality personifies the brand in terms of human characteristics and traits (Kapferer, 2008; Aaker, 1995). A brand without personality and warmth, for example, is likely to garner zero loyalty from consumers and will be much more sensitive to prices (Uncles Goodhardt, 2004). A positive and distinctive brand personality on the other hand, is much more likely to elicit favourable outcomes such as increased preference, usage and loyalty (Aaker, 1997). There is a well-established body of literature that highlights that a clear brand personality not only enhances brand preference but improves loyalty (Kressman et al 2006) but also allows consumers to express and project their ideal selves to others (Belk, 1988). The brand becomes an extension of the consumer’s self. Brand personality, can therefore be shown to play a critical role in allowing consumers to connect on a personal level with a brand and hence be more likely to leave a long-lasting positive imprint that leads to repurchase and gradually builds up brand loyalty. However, it may also be argued that brand loyalty can also be build up, independent of brand elements. This argument focuses on the importance of strategy, rather than brand elements. An example to illustrate the importance of strategy can be seen from the changes that have occurred in marketing over the last decade. For example, due to the advances of web 2.0 and social networks, traditional marketing practices of examining consumer trends, conducting focus groups and assessing demographics have been supplemented by social media marketing on social networks, videos and blogs. The number of companies and businesses leveraging the social network platform to connect with consumers via fan pages is increasing every day and global companies such as Coca-Cola, Mercedes-Benz, Starbucks, Disney, New York Times, Red Bull, to name a few, are now prominent fixtures on social networks. Coca-Cola, for example, allowed two of its fans who created the brand’s Facebook fan page to continue t o manage it on Facebook. It is not surprising therefore, that Coca-Cola has now amassed over thirty-four million Likes worldwide. Starbucks has similarly demonstrated the importance of a social media marketing strategy in the creation of â€Å"My Starbucks Idea†, a site that allows consumers to submit suggestions that are reviewed and often implemented. As market research has indicated that more than 80% of individuals who â€Å"Like† a brand or product on Facebook are loyal consumers (DDB Worldwide, 2010), new strategies of social media marketing and innovative fan pages are increasingly becoming important in the success of a brand. Elements such as brand image and personality may have been important ten years ago, but brand loyalty can now be independent. One may also adopt a perspective that unites the opposing arguments and postulates that brand elements are important, but not requirements of brand loyalty. Instead, a number of other factors are important such as in the case of â€Å"Spurious Loyalty† in which customers may repurchase a brand due to situational constraints or out of convenience. Moreover, it has also been suggested that brand loyalty contains a considerable degree of pre-dispositional commitment towards a brand that has nothing to do with the brand elements (Punniyamoorthy and Raj 2007). As there are no specific theories and approaches that address the question of brand loyalty and brand elements, it is difficult to provide a definitive answer. However, over the course of the essay, it has become apparent that brand elements do play a pivotal role in brand loyalty and that consumers are likely to repurchase a brand because they perceive the brand to serve their product needs by offering the right features of the product, price, quality and image as well. However, it has also become clear that brand loyalty is grossly influenced by decisions that take place independent of brand elements. In conclusion, a balance between both arguments would definitely be most effective for addressing the claim. In the future, a greater body of work is necessary to aid researchers, scholars and marketers to come closer to understanding the multi-dimensional nature of brand loyalty. References Aaker, D. 1995. Building Strong Brands, Free Press, New York. Belk, R. W. 1988. Possessions and the extended self. Journal of Consumer Research, 15, pp. 139-168. Cowley, D. 1991. Understanding Brands, Kogan Page, London. DDB Worldwide OpinionWay Survey. Facebook and Brands. October 2010. Dick, A. S. and Basu, K. 1994. Customer Loyalty: Toward an Integrated Conceptual Framework. Journal of the Academy of Marketing Science, 22, pp. 99-113. Jacoby, J. Chestnut, J. 1978. Brand Loyalty: Measurement Management, Wiley, New York. Kapferer, J. 2008. The New Strategic Brand Management, Kogan Page, London. Keller, K. 2007. Strategic Brand Management, Prentice Hall, New Jersey. Kressmann, F., Sirgy, M., Herrmann, A., Huber, F., Huber, S., and Lee, D. 2006. Direct and indirect effects of self-image congruence on brand loyalty. Journal of Business Research, 59, 955-964. McCole, P. 2004. Refocusing marketing to reflect practice: The changing role of marketing for business†, Marketing Intelligence Planning, Vol. 22 Issue 5, pp.531 – 539. Punniyamoorthy, M and Prasanna Mohan Raj. 2007. An empirical model for brand loyalty measurement†, Journal of Targeting, Measurement and Analysis for Marketing, Volume 15, Number 4, pp. 222-233. Uncles, L Goodhardt, M. (2004), Understanding Brand Performance Measures: Using Dirichlet Benchmarks, Journal of Business Research, Vol.57, Issue12, pp.1307-1325. How to cite Brand Loyalty Depends On Brand Elements, Essay examples

Exercise Rights of Incorporated Employers †MyAssignmenthelp.com

Question: Discuss about the Exercise Rights of Incorporated Employers. Answer: Introduction: Separate corporate personality is the main theme of the case and it is advisory in nature. The principle was held in the case of the Saloman v Saloman (Saloman v Saloman Co Ltd. [1897] AC 22). It was held that the shareholders of an insolvent company could not personally be liable for the outstanding debts of the company. Status of the company could not be harmed at any way (Bainbridge 2013). The court has observed that where the moral principle of the corporation is involved, court may pierce the corporate veil. Alan is thereby advised to point out the moral dilemma, if any, present in the incorporation of the company. it is also stated by the court that if the company is established to defraud the others, this doctrine can be applied. Alan is advised not to adopt any fraud purpose. The necessary provision has been mentioned in the case of Gilford Motor Company v Horne. In DHN Food Products Ltd. v Tower Hamlets, court has decided that if the nature of the company depicts similar economic entity than the principle could be applied. Alan is advised to analyse the economic entity of his company. In the light of the decision held in Saloman v Saloman [1897], it can be said that Alan could get the benefit under the doctrine of separate corporate personality (Lo 2017) if not all the previous stated provisions are match up. It is a fact that he is not the director or the shareholder of the company. Therefore, it can be advised that the officials could not stop him trading or prove the illegality of the new company. Reference: Allen, W.T. and Kraakman, R., 2016.Commentaries and cases on the law of business organization. Wolters Kluwer law business. Bainbridge, S.M., 2013. Using Reverse Veil Piercing to Vindicate the Free Exercise Rights of Incorporated Employers. Hopkins, B.R., 2017.Starting and managing a nonprofit organization: A legal guide. John Wiley Sons. Kraakman, R., Hansmann, H., Hertig, G., Kanda, H. and Pargendler, M., 2017.The anatomy of corporate law: a comparative and functional approach. Oxford University Press. Lo, S.H., 2017. Piercing of the corporate veil for evasion of tort obligations.Common Law World Review,46(1), pp.42-60. Saloman v Saloman Co Ltd. [1897] AC 22.